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_ First look at newly launched residences at The Whiteley in London's Queensway

Crowning the large-scale regeneration of Bayswater and Queensway, a prime central London area bordered by Paddington, Notting Hill and Hyde Park, is the much-anticipated launch of landmark, mixed-used development The Whiteley. The iconic former department store, first opened in 1911 and one of the very first department stores in London, is taking on a radical new lease of life via 139 residences, Six Senses London and new retail and leisure spaces, which sit behind a revamped, expanded and modernised art deco frontage in a freshly regenerated Queensway and wider W2 postcode.
November 09, 2021

Studios - 5 bedrooms | Prices from £1,500,000

The rebirth of Whiteleys department store - once lauded as the largest shop in the world - into The Whiteley is the fruit of a collaboration between award-winning architects Foster + Partner and development manager Finchatton, who have celebrated the architectural significance and grandeur of one of West London's most iconic and storied heritage buildings while bringing it firmly into the 21st century.

Standing out as one of the capital's starriest prime developments - a big feat in a global city known for its residential development one upmanship - 139 luxury apartments have been hewn from Grade II-listed, 130-year-old bones, a beautiful, collonaded, Art Deco shell and sit alongside the five-star, 110-room Six Senses London.

A masterclass in place re-making, 20 new shops, cafés, restaurants, a cinema and gym complete the wholesale redevelopment and transformation of the former department store and the wider Queensway area. Public spaces have been overhauled to create a pedestrian-friendly, destination retail and leisure location - a shot in the arm for a previously overlooked area of central London primed for Crossrail at Paddington and ongoing regeneration and investment.

Brought to market through Knight Frank are 139 private residences where privacy and architectural integrity combine to create spectacular living spaces served by the exclusive spaces and services offered by Six Senses London all under a prime, central London address.

Residents can anticipate lifestyle-enhancing amenities and experiences such as co-working areas, residents' library, childcare facilities, sports halls, all-day dining restaurant and access to the Six Senses spa and gym.

Understated luxury reigns supreme here. Each ultra-high-specification home at The Whiteley - from 1-5 bedroom apartments to duplexes and palatial penthouses - is unique and brags exquisite detailing, grand proportions and cubic volumes of space and light with staggering ceiling heights adding to the spatial generosity.

Elegant, pared-down colour palettes let the sheer scale of homes at The Whiteley do all the talking while ethically-sourced, sustainable materiality - timber, stone, glass and marble - dress each residence.

Beyond the residences, internally, The Whiteley is a meticulous celebration of the former building's cosmopolitan grandeur, epic proportions and the coming together of some of the best minds in architecture, design and construction in their mission to place this London landmark in its rightful place on the global stage.

At The Whiteley's centrepiece is a painstakingly restored glass rotunda and dome and a new, internal public courtyard created in the centre of the building.

With the arrival of Crossrail W2 will be one of central London's best-connected areas, with new direct fast links to Heathrow Airport, the West End, the City and Canary Wharf.

New public spaces, a refreshed shopping and leisure offering, a busy development pipeline, period housing stock, proximity to Hyde Park and walkability combine to radically re-position the postcode as one of London's premier residential and commercial addresses.

The development is currently scheduled to be completed in 2023.

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